Abbott Mead Vickers BBDO |
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The UK's largest ad agency, AMV is part of global BBDO agency network (hence the name). But despite working with over 70 brands, they stress they have just one philosophy: “to create powerful platforms that propel them forwards”. To that end, they add they are firm believers in the link between creativity and effectiveness; and have applied this thinking to household names including the BBC, Guinness and Sainsbury's. http://amvbbdo.com |
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WORK: |
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Currys "Training (DC)" This director's cut of a commercial still running on TV allows the idea a little more room, and is all the funnier for it. Currys deserve a lot of credit for allowing these commercials to use humour to make their point about the knowledgeability of its staff. It's important that it isn't played entirely for laughs, and, silly as the notion is, the individuals depicted are shown to be genuinely expert.
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Creative Agency: |
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Abbott Mead Vickers BBDO Ⓟ Ⓦ |
CCO: |
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Nicholas Hulley |
CCO: |
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Nadja Lossgott |
Creative Director: |
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Jeremy Tribe |
Creative Director: |
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Dave Westland |
Creative: |
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Diccon Driver |
Creative: |
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Alan Wilson |
Film Production: |
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Red Studios |
Director: |
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Greg Bell Ⓦ (Nice Shirt Films Ⓟ Ⓦ) |
Producer: |
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Richard Martin |
Production Manager: |
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Helen Turner |
Editing: |
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tenthree Ⓟ Ⓦ |
Editor: |
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Nick Armstrong Ⓦ |
VFX: |
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1920 Ⓦ |
Sound Design: |
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Grand Central Ⓟ Ⓦ |
Sound Designer: |
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Munzie Thind Ⓦ |
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Degree "No White Marks"
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Currys "TV Trade-In"
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Currys "Small Appliance Trade-In"
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Royal Mail "In Good Hands"
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Currys "Beards (DC)"
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Currys "Training (DC)"
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Currys "Tears"
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Currys "Font"
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