Abbott Mead Vickers BBDO |
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The UK's largest ad agency, AMV is part of global BBDO agency network (hence the name). But despite working with over 70 brands, they stress they have just one philosophy: “to create powerful platforms that propel them forwards”. To that end, they add they are firm believers in the link between creativity and effectiveness; and have applied this thinking to household names including the BBC, Guinness and Sainsbury's. http://amvbbdo.com |
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RSPCA
"Respect"
Now this is how you reboot a brand. The RSPCA have played it safe in recent times, but this two-minute commercial is animal crackers in the best way possible. Instead of an earnest voiceover or an anaemic cover of a pop song, we get Aretha Franklin's 'Respect' as sung by animals—not all of which survive the opening bars.
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| Creative Agency: |
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Abbott Mead Vickers BBDO Ⓟ Ⓦ |
| CCO: |
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Nicholas Hulley |
| CCO: |
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Nadja Lossgott |
| Creative Director: |
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Jack Smedley |
| Creative Director: |
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George Hackforth-Jones |
| Creative: |
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Sophie Beard |
| Creative: |
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Mike Kennedy |
| Agency Producer: |
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Edwina Dennison |
| Agency Producer: |
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Tara Megson |
| Agency Producer: |
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Polly Lowles |
| Agency Producer: |
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Joe Sloane |
| Film Production: |
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Somesuch Ⓟ Ⓦ |
| Director: |
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Raine Allen-Miller ♀ Ⓟ Ⓦ |
| Producer: |
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Elly Camisa |
| Executive Producer: |
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Chris Watling |
| Cinematographer: |
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Courtney Bennett |
| Editor: |
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Dan Sherwen |
| Editing Assistant: |
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Matt Marshall |
| VFX: |
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Untold Studios Ⓟ Ⓦ |
| VFX Creative Director: |
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Tom Raynor |
| VFX Supervisor: |
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Adam Grint |
| VFX Producer: |
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Ella Glazer |
| VFX Executive Producer: |
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Tom Igglesden |
| VFX 3D Lead: |
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Kanishk Chouhan |
| Grade: |
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Cheat Ⓟ Ⓦ |
| Colourist: |
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Jack McGinity Ⓟ Ⓦ |
| Sound Design: |
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Soundtree Ⓟ Ⓦ |
| Sound Designer: |
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Luis Almau |
| Audio Producer: |
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Jay James |
| Music: |
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Respect - Aretha Franklin |
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RSPCA
"Respect"
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Degree
"No White Marks"
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Currys
"Small Appliance Trade-In"
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Currys
"TV Trade-In"
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Royal Mail
"In Good Hands"
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Currys
"Training (DC)"
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Currys
"Beards (DC)"
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Currys
"Tears"
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