Abbott Mead Vickers BBDO |
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The UK's largest ad agency, AMV is part of global BBDO agency network (hence the name). But despite working with over 70 brands, they stress they have just one philosophy: “to create powerful platforms that propel them forwards”. To that end, they add they are firm believers in the link between creativity and effectiveness; and have applied this thinking to household names including the BBC, Guinness and Sainsbury's. http://amvbbdo.com |
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Degree "No White Marks" This antiperspirant commercial hinges on a clever bit of copy: "Marks belong on the court, not your clothes." The former belong to Giannis Antetokounmpo, a basketball player who puts his body on the line for the Milwaukee Bucks. He wears his scars with pride, safe in the knowledge that he never has to worry about lame-ass stains.
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Creative Agency: |
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Abbott Mead Vickers BBDO Ⓟ Ⓦ |
Creative Director: |
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Jack Smedley |
Creative: |
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Esin Huseyin |
Creative: |
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Davide Mauroni |
Agency EP: |
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Cathy Olmedillas |
Film Production: |
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Fresh Films Ⓟ Ⓦ |
Director: |
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Luiza De Moraes ♀ Ⓟ Ⓦ |
Executive Producer: |
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Jess Lowe |
Cinematographer: |
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Mélisse Riahi |
1st AD: |
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Dan Lamkin |
Editing: |
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tenthree Ⓟ Ⓦ |
Editor: |
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Joce Hockings Ⓦ |
Sound Design: |
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750MPH Ⓟ Ⓦ |
Sound Designer: |
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Ellis McGourlay |
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Degree "No White Marks"
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Currys "TV Trade-In"
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Currys "Small Appliance Trade-In"
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Royal Mail "In Good Hands"
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Currys "Beards (DC)"
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Currys "Training (DC)"
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Currys "Tears"
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Currys "Font"
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