Director Fred Scott - who recently joined the roster at Archer's Mark - is best known for his documentary work, but has a cinematic approach which has broadened his scope impressively and he's really too versatile to be pigeon holed.
Having built a fine reputation at Pulse Films, he's now part of the ongoing mission to enhance the roster at Archer's Mark, and DAVID is expecting it to be a highly productive union.
This year, Scott picked up two Silvers at the Creative Circle awards as well as a trio of nominations at the British Arrows for his films for London Pride.
The eclectic nature of his achievements is highlighted by some of his other awards and nominations. His Channel 4 documentary Payday won him a place on the shortlist for a Grierson award - one of the most coveted prizes in the documentary realm.
And in 2014, he was among the nominees at the Grammy Awards, having already made a mark at the MVAs for his work with artists such as Laura Marling, The Maccabees and Benjamin Clementine, as well as picking up a Best New Director award.
Fred Scott's ability to work across conventional TVCs, branded content, promos and longer documentaries makes him the perfect all-rounder for Archer's Mark, who have forged a terrific reputation for working direct with clients as well as providing commercials made via an agency.
Scott's film for Heathrow (above) and his film for Barclays (below) demonstrate a lovely light touch with emotional material, and this only underlines the sense that he's going to be a great fit at his new home.
For more on Fred Scott, talk to Nicky Flemming on 020 7426 5160 or via email at firstname.lastname@example.org.