DAVID reviews

9 January 2018

Remy Cayuela is an Agile man.

by Andrew MacGregor


Agile Films kick off 2018 by adding French director Remy Cayuela to their roster. Since emerging at the 2014 Young Director Awards, Cayuela has developed an accomplished reel comprising TVCs and promos, and balancing comedy with cinematic visuals.

Agile's latest recruit has already demonstrated his talents for multiple brands. This action-packed Belvita ad depicts a young man's heroic fantasy before his alarm clock strikes.

Crunching sound effects accompany the slick choreography, while Cayuela captures the hero's growing confidence.

Observational humour is another of Cayuela's strengths. This French ad for online dating site Meetic urges hopeless romantics - like the bloke at its centre - to enjoy the single life while they can.

Whatever the brief, Cayuela's work ethic has ensured constant success in his native France.

Interest from UK advertisers continues to grow. For instance, Travelzoo tapped Cayuela for their debut campaign. Turning his leading actors into seals, the Frenchman delivers a sun-kissed caper.

Agile anticipate great things for their new director. For more on Remy Cayuela, ring Fliss Hutcheson on 020 7000 2887 or email her via fliss@agilefilms.com.

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