Pepsi and McDonald's have both faced the ire of the crowd in recent weeks. The fizzy drink brand received a universal shellacking when they implied that a can of their sugary offering could bring a riot under control if handed over by a young female member of the Kardashian clan.
The response to McDonald's recent commercial dealing with bereavement was more nuanced but no-one can deny that lessons need to be learned.
To discuss these recent cases and the realm of social media in general, we brought together freelance creative Robert Clayman; ex-Head of PR at Grey London; and giffgaff's Tom Rainsford. The resulting podcast is a fascinating discussion of these issues.