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21 February 2019

Papaya double their pleasure.

by Andrew MacGregor


Directors Nicolas Caicoya and Willem Gerritsen are the latest to join Papaya's London roster for commercial representation.

Hailing from Spain and the Netherlands respectively, Caicoya and Gerritsen caught Papaya HQ's eye with their extensive TVC reels, storytelling abilities, and collaborative instincts. Read on for more about the company's newest recruits…

1. Nicolas Caicoya

Nicolas Caicoya's first directing gig was a family affair, so to speak, as the Spaniard filmed his surgeon father perform operations (presumably with the patient's consent). Fortunately, his subsequent projects have been more palatable for brands and viewers alike.

For instance, Caicoya's ad for Fiat demonstrates his light touch as a crowd of technicians test the 500 model's tolerance for bad break-ups. As handbags and stilettos pummel the vehicle, Caicoya cuts to the punchline with deft timing.

2. Willem Gerritsen

Born in The Hague, Dutchman Gerritsen studied Philosophy at the University of Amsterdam before he caught the filmmaking bug. Since then he's plied his trade across the globe as a commercials and promos director.

His knack for textured visuals and canny storytelling are evident in this Mastercard ad, as a woman decides to give a forgotten family vehicle a second chance. Poignant yet pacy, it underlines Gerritsen's firm grasp on whatever brief is chucked his way.

For more on Nicolas Caicoya and Willem Gerritsen, ring Corin West of Lemonade Reps on 07792 675 779 or email him via corin@lemonadereps.com.

Alternatively, Aakash Nath (aakash@lemonadereps.com) can give you the lowdown on 07889 652 926.

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