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29 January 2019

Generator sign Alejandro Toledo.

by Andrew MacGregor


Generator Films are pleased to announce the signing of filmmaker Alejandro Toledo to their UK roster.

The Spaniard has plied his trade for over three decades, darting between commercial shoots across the globe while spearheading production companies in his homeland. His latest goal is breaking into the UK market with Generator's backing.

Naturally, the likes of owner Charlotte Fuller and head of production Kate Arton are confident Toledo will deliver. He's has already corralled maurading warriors, video game avatars, and Greek wedding guests during his TVC career, so it takes a lot to faze the man.

To see what we mean, check out his Toledo's ad for Lenovo which sees numerous gaming archetypes - including riffs on Lara Croft and Master Chief - fill an emergency department as they address laptop gamers in need of a boost.

To discuss Alejandro Toledo further, ring Generator's Kate Arton on 020 7631 0044 or email her via kate@generatorfilms.tv.

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