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22 May 2019

Fiona McGee lands at BOLD.

by Andrew MacGregor


BOLD's global talent search has led to Australian director Fiona McGee joining their compelling roster.

Regarded as one of Down Under's foremost commercial directors, McGee manages to harness her country's distinctive brand of humour with consistently memorable results. Chuck in a raft of industry accolades and you have a director operating at the peak of her powers.

To see what we mean, check out McGee's bleary-eyed commercial for McDonald's that celebrates the traditional New Year's hangover. McGee's intuitive direction means viewers can laugh at the cast's expense while acknowledging their own past indiscretions.

McGee also knows how to make the most of A-list talent and in this 2015 commercial for ING Direct, she coaxes a winning performance from Isla Fisher as the actor prepares to deliver the bank's spiel. A seamless tracking shot just adds further value to this 60" effort.

Her ability to land a script's punchline is again evident in this ad for New Zealand paint brand Colorsteel that treads familiar romantic ground before deftly wrong-footing viewers. Such work makes BOLD confident their new signing will hit the ground running on these shores.

The rest of Fiona McGee's reel can be found here. To discuss availability, chat to BOLD's Rob Godbold on 020 7908 6060 or email him via rob@boldcompany.co.uk.

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